Saleh Amiralai shares how to build hype before launching a challenge or membership. Post behind-the-scenes stories of your workbook and deliverables, drop free value like ChatGPT tips, and share enrollment numbers to prove people want in. Stagger your announcements so you're not just selling.
The one week before the lounge is when you really start to build up anticipation. So you've posted that the challenge will be and then you start to put it out. So the first thing is like coming soon, where I would basically just tease a little bit what's going on. Then I will be, hey, free challenge. That's the day after, right? So I let it soak for 24 hours and then I link the sign up page.
Then we have the free challenge, more details. And then here you can see.
How I'm getting so much done. So I just address the frequently asked questions. I show just what I'm working on, how I'm working on the content for the workbook. Then I share how many people are already requested to join the group.
Then I'm showing more content that I'm working on.
Here. I gave a valuable tip about how I use ChatGPT to create the questions for the terminology quiz. So that is cool because it was real and it's value content and promo for the challenge is embedded in there. But I'm not just promoting the challenge, right? So then I talked about, can you guess how many members are enrolled every single day? So this is kind of proof content. And I connected it with the membership challenge because I said, hey, I'm just collecting the stats for my membership challenge. Can you guess? And I was like actually blown away by the number, which is true, how many members I enroll every single day. So that was also giving me proof. Then I finished the workbook. So here you can see this is like just me documenting how I work on it.
And then this is what we have prepared for the challenge. So here I'm showing the tangible deliverables for the challenge. So like here we had the brand boards to really, you know, get people excited about what we have to offer.
And then I showed the group again. Well, we already have like so many requests, right? Giving myself social proof. And that's also okay if that's 20 people, right? That that's completely fine. That can grow over time. Every amount of people is enough people. Then I already showed the layout.
Workbook. So people can really follow along and see the progression of what you built. Right? That's the, that's what actually builds that excitement.
And then here, that was already day one, so I'm talking about this later on. But this is kind of the what I did in my stories to keep people in the loop and get people excited about the challenge. So. And whenever I'm working towards a new offer, even like the lounge dashboard here, I'm always sharing those things in my stories like that I always document kind. Kind of what I'm working on. And while I'm documenting, I try to give value. So I always try to embed the documentation in value providing. Like the example with ChatGPT. Right. So I always try to be insightful, even when I'm hyping people up, even when I'm, you know, just when the main goal is to get people to join the challenge, I. I still try to deliver value while promoting it, which ultimately, you know, helps with keeping the relationship in a good state with your audience. All right, that's it for now.
