A coach solves a specific problem for profit. If you picked your niche based on what you're good at instead of what your clients actually need, you're stuck. The difference between coaching as a hobby and running a coaching business comes down to this one thing.
A lot of new coaches, I realized, was trying to pick a niche based on what they know instead of trying to solve a problem in the marketplace. A business is solving a problem for a profit. So my question to you guys is this: are you a coach or are you running a coaching business? Are you a coach or are you building a coaching business? If you're just coaching for a hobby, then it doesn't matter that you're solving a problem, But if you are growing a business, if you are building your coaching business, then you absolutely need to think about what problem you're solving. And every single time I see a coach get stuck, it's because they are stuck on exactly what that problem is. They have not determined what the problem of their who is yet, and that's why they're stuck.
What Does Our Program Give Clients That Money Can't Buy? | Ep 5. - Client Success Stories
