To sell high-ticket offers ($2,000–$40,000), think like a premium buyer. Your offer needs three things: a specific, measurable promise that shows if it's for them; a guarantee that puts risk on you, not them; and perceived value at least ten times the price through transformation and shortcuts, not just free information.
if you want to be able to charge premium prices, then you first need to be a premium client. So you need to understand what it takes to be a premium buyer first, because then you will understand the psychology from the inside. So let's talk about the framework that's helped my clients create their high-ticket offers from $2,000 all the way up to $40,000. So the first key is this: it needs to be a clear promise. So it's not a vague, "I'll help you get better results." It has to be a specific measurable promise that is so clear that your ideal client immediately knows if it's for them or not. The second key is a solid guarantee. So this solid guarantee, it takes the risks off your client and it puts it on you instead. But here's the thing, it doesn't have to be a money-back guarantee. The third one is insane value. So here's the rule: the perceived value of the offer, it must be at least 10 times the price of your offer. You create insane value through creating transformation, not more information. Take for example, because if they can get all of the information for free on YouTube, you don't want that. They're paying you for the result, the shortcut, and the time saved. They're paying you for the breakthrough and the identity shift that they get because you got the As a result, you can bring them there.
What Does Our Program Give Clients That Money Can't Buy? | Ep 5. - Client Success Stories
