Fall in Love with the People You Serve, Your Products, and Your Process

23 Aug 2024 · 1 min

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In this motivational talk, the speaker argues that success in service‑oriented industries doesn’t require being dramatically superior to competitors; a modest 5% edge—rooted in genuine care—suffices. By "falling in love" with clients, their outcomes, the product, and the process, professionals become more patient, attentive, and driven to continuously improve. The speaker draws on decades of experience (27‑40+ years) and cites the example of “Tony” to illustrate that the most successful practitioners consistently care a little more than the average, turning that extra care into better results.

Chapters

To be successful in this industry, you do not have to be 100% better than everybody else. You gotta be about 5% better than everybody else. And what is better? It's relevant. Maybe just care 5%. I think one of the things that is throughout time is you fall in love with the people you serve. And when you do, if you sold or taught or coached someone you loved, a family member, a parent, wouldn't you just be a little different? Exactly. Wouldn't you act a little different? Wouldn't you have a little more patience? Wouldn't you want to sharpen your What do you want instead of saying, well, I gave them— like, no, it's not enough. We need to do more. So if you fall in love with your clients, you fall in love with their results, then you have to fall in love with your product. That's just the way it goes. And if you do, that is— that's what Tony did 40-something years ago. It's what I did 27 years ago. It's what the most successful people in this industry do. Oui, oui, I know that's what you do. You care. I would just say care a little more. Even if you care a lot, care a little more.