A coach outlines four steps to attract ideal clients: tell your struggle-to-breakthrough story, define your emotional why, state your core values, and narrow your niche. A focused, values-aligned approach creates a magnetic pull for the right people.
Chapters
No one has talked about this before. I'm the only one who has ever mentioned this to be able to attract the right who into your world. 4 steps on how to love your who and how to create the 4-step client attraction system. The very first one, it starts off first with a story that connects. Learn to tell a story that your audience can resonate with. Share your story with your who, who are meant to be inspired by your story. When you share this story with people who resonates with you, who was still experiencing that pain during that time, then you'll be able to attract them into your world. And I'd like all of you to remember this. When it comes to the story that connects, it is not about telling your entire life story. It is about telling the story from the point when you experience the problem and how you struggle with that problem, how it affected you, and how you overcame it eventually to be able to find a solution. And when you can tell the story that connects, when you bring them from the valley up into the peak, when you show them your success at the end of it, what you're giving them is not just inspiration, not just hope, but you're showing them that there's a solution at the end of it. So the second step is this, your personal mission. What is your personal mission? What is the why that you're so passionate about? Who are you truly helping? And what is the deep reason why you have to do this? Your personal mission is your emotional reason to do this. Who is it that you are here to help? The third piece is how to go about attracting your who then, because if you don't have this piece and you have not clear on this piece, then at the end of it, it's hard for you to attract the right people to you. And so how do you go about then attracting your who? Core values. Core values are what you stand for, what is really, really important to you. So who do I look for in my dream clients? The fourth one is is then your niche. How do you determine your niche? What is your niche? Who is it that you help? And what is the problem that you're solving for them? If you want to attract the right clients to you, you also need to do something called niching it down, meaning that you've got to narrow it down to who you wanna attract. So you don't just attract everybody because if you attract everybody, you then attract nobody, okay? So if you're telling me that, well, I can help everybody from 9 years old to 90 years old, yes you can, but the stories that you tell won't resonate with them. The smaller you get, the greater opportunity you have to grow your business and your confidence. So basically what it means is that if you can solidify your position, you become stronger. But if you stretch it out to too many people, you become weak because you're spreading yourself thin. Be known for one thing and be known for one group of people, and that's what niching down means. You solve a core problem for this specific group of people.
