Coaches often send generic copy-pasted messages that feel like spam. Instead, treat each prospect as an individual: comment on their posts, reply to their stories, ask specific questions. The goal is understanding their situation and building rapport, not pushing a sale.
Chapters
This is where most coaches, they either skip it entirely or they do it wrong. And doing it wrong looks like copy-pasting the same message to 30 people saying, "Hey, I help people make money." That's spam and people don't like it. So what does doing right is genuinely becoming interested in them, becoming curious about their situation, commenting on their post with something real, replying to their story, asking a question to them that you actually want to know the answer to, and really become interested in their situation right now. So the goal of the chat is not to sell them. The goal is to understand, is to connect with them, is to build a rapport with them.