Consumers need about seven hours of exposure to your content before they'll buy. Short-form reels get attention, but longer videos on YouTube or Facebook groups build the trust needed to convert. Use both to move people toward a purchase.
People do not buy from you after they see one reel. Google research has shown that people buy after they consume 7 hours of content from you. 7 hours. So if all you're posting are reels, then it's gonna take thousands and thousands of views to get there. So here's what works. Short-form content is where they find you. Long-form content is where they build trust. You need to have a longer-form video, whether it's in your Facebook group or whether it's in YouTube. So that they can binge-watch your content. Something that has real value. One reel will not build trust, but a body of work that you put out there will help you to build trust. Comment "binge" and I'll show you where to start.
What Does Our Program Give Clients That Money Can't Buy? | Ep 5. - Client Success Stories
