What Makes the Greatest Coaches Unstoppable: The Obsession Formula

7 May 2026 · 2 min

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2:10

In this motivational monologue, the speaker presents an "Obsession Formula" that he attributes to ultra‑successful people and coaches. He argues that true greatness comes not from merely committing to a goal or obsessing over results, but from obsessing about becoming great—mastery itself. The formula consists of two core components: laser‑focused attention on a single priority and relentless, daily repetition, which together produce repeatable mastery. The speaker then narrows the focus to business coaching, stating that coaches must obsess about two things: (1) their own personal growth and (2) delivering outstanding client results. By doing so, they generate referrals, glowing testimonials, raving fans, and renewal business, leading to exponential business growth. He frames business as a "spiritual game" where the coach’s inner growth directly fuels the outward success of the business.

Chapters

The greats, they don't just obsess about results. All successful people, they do not just commit to doing something, they obsess about getting great. This is something that I learned from Trent Shelton, and he said this: a legend is an ordinary person with extraordinary determination. And so how do you go about becoming someone with extraordinary determination? I call this the obsession formula. All successful people, they do not just commit to doing something. What the most ultra successful people do is they have this one singular trait that sets them apart from everyone else in the world. And this one trait is called obsession. They laser focus in on this one thing that they needed to do, and they just obsessed about doing it and getting better at this every single day. And so what is the obsession formula? Laser focus and relentless repetition will result in inevitable repetable mastery. So the greats, they don't just obsess about results, they obsess about getting great, they obsess about mastery. And so they put in laser focus on that one singular goal that they have, and they go all in on this, and they have relentless repetition until they get great at it. Not just be interested, not just commit to it, but really obsess about it. And that's how the greats achieve spectacular success. So what are the two things that you need to obsess about in this business for you to be able to achieve success? First one, obsess about your growth. And the second one is this: obsess about getting your client results. Because if you're obsessed about getting your client results, what do you think is going to happen? You will get referrals, you will get glowing testimonials, you will get raving fans, you will get them to say, yes, I want to renew with you. When you obsess about their growth and their results, your business is going to thrive. And when you grow, your business will grow to the extent that you grow, because business is a spiritual game. The more you grow, the more your business grows.