If prospects say yes 80% of the time, your price is too low. Aim for a 40-50% acceptance rate instead. Too little friction means you're leaving money on the table.
If every prospect says yes right away, that's not a sign that you're great at sales. It is a sign that you're underpriced. Some resistance is normal and healthy, but if there's zero friction, it means that your price is too low. So here's my rule. You should be hearing yes about 40% to 50% of the time, but if you're hearing yes about 80% of the time, that's a sign that your price is too low and it's time to raise your price. Wow!
What Does Our Program Give Clients That Money Can't Buy? | Ep 5. - Client Success Stories
