Real estate agents were drowning in $500-$2K monthly subscriptions. One company flipped the model: $2K once, lifetime access. Same price point, different structure, and it won the market.
What I will say is it all comes down to the industry. I definitely am a part of some companies where we do, do a monthly fee and, you know, we take care of them. It's a done-for-you service. But the biggest thing is looking at the industry and then what you're going to give to that industry. Because real estate agents, at the time we brought that offer to market, they were so tired of, you know, everybody charging $500, $1,000, $2,000 a month. Yeah. So when we're able to say, hey, instead of paying them $2,000 a month, pay us $2,000 once, And we're gonna give you a system for life. I think when you're talking about like putting an offer together, it's you either take what everybody else does and put a spin on it, or you have to, you know, sell something that's just completely new. And we went the route of putting a spin on something that everybody else was, you know, everybody was selling.
