Jake SetterlunFounder, Setterlun University™ · 🚀 Helping Scale Your Online Offer to $1M/month @ Setterlun University™ (1,000+ Students) 🏆 2x 2CCX

A sustainable way to approach business 🌱

12 Jan 2025 · 1 min

Watch on YouTube

0:50

In this monologue, the speaker reflects on how they fell into the YouTube fitness and Gary Vaynerchuk‑style hustle culture, noting that the relentless grind often leads to unhealthy personal sacrifices such as missing birthdays, family events, and even neglecting the gym. They argue that this approach is unsustainable for business and work, emphasizing that while some sacrifice is inevitable, it is more effective to limit daily work to 7‑9 hours and focus on efficiency rather than extending workdays to 14‑16 hours, which rarely results in true productivity.

Chapters

You know, I fell into that YouTube space with the fitness people and then I got into the Gary Vees that were always preaching like, you know, hustle, grind, et cetera. And it can definitely become an unhealthy balance where you're putting literally like milestones in your life. You're not going to birthday parties, you're not going to family events because it's like grind, hustle, grind. And that can even lead you to skipping the gym and skipping some of those pillars. I don't think it's a sustainable way to approach business and approach work and starting a business. There definitely has to be sacrifice, but I would challenge somebody to work 9 hours, 8 hours, you know, 7 hours a day even, but work more efficiently. Don't work longer because if you really look at it, like, are you really working, you know, efficiently 14, 15, 16 hours a day? The answer is most likely no.