AI systems fed with granular business data can reveal patterns humans miss, like how discounts affect customer complaints and churn. The speaker argues data-driven decisions beat the emotional feedback sales and support teams typically provide.
I think one of the biggest things in a business is knowing your KPIs. So if there was a way that we could literally plug in every single KPI, every single event inside of our business, and AI produce, you know, reports, obviously, you know, we could do that right now. But, you know, AI is going to just be able to analyze trends and things so much better than just, you know, us looking at it. We're not data analysts. So I think that where you could even get granular and say, If we sign somebody up and we give them a discount, what's the chances of them complaining or flunking out or whatever versus somebody that signs up at full price? So analytics and KPIs and data to be able to make educated decisions in your business, because once you start bringing on salespeople or even support people, it can get a little bit emotional for them where they're giving emotional feedback and they're not giving data-driven feedback. And unfortunately, in business, you can't make decisions off of emotion. You have to have legitimate data.
