Combine paid ads on Facebook, Google, YouTube, LinkedIn, TikTok, and Instagram with organic marketing to avoid saturation. Expect a 6x return on ad spend for call-based funnels, but watch for rising lead costs as budgets grow. Diversify across channels instead of relying on one source.
So let's talk about some cold prospecting at scale. Something that we don't do a lot of, but it is definitely very, very important, is going to be your organic marketing. At a specific point in your business, it's gonna make sense for you to double down on organic now. But once you max out every single channel, it's not like there's another Facebook you can go to. And there's only so many people in your Facebook pocket if you're running paid ads, right? There's only so many buyers on YouTube. So many buyers on Google. So you need to eventually start some organic because it's going to bring all those other people that you have that you're not really hitting with paid ads, and they're not going to convert right away. But when they do and when they come through your funnel, they're going to be like, I've been following you for 6 months. I'm— I've consumed all your content. I've implemented X, Y, and Z that you've talked about in your organic. Like, I don't care what your price is. I don't care what you're doing. I'm going to buy from you. So definitely, definitely, definitely doing organic. Number 2, I talk about it a lot, is paid ads. Paid ads is the number 1 best way to scale specifically with call funnels. Facebook, Google, YouTube, LinkedIn, TikTok, all of these platforms— Instagram kind of goes along with Facebook— but all of these platforms are going to be literally a gold mine if you can crack the code on each one, how to book appointments there. They are a gold mine for your business because it turns into a numbers game. And it's the best part about business. That's exactly what paid ads is. I can run Facebook ads and if I'm dialed in, I can put $1,000 in and I can make about $6,000 back. I have a 6x ROI or ROAS because at that point, that's when it's scalable. That's when it's fun because I can then say, okay, instead of spending $100 a day, I'm gonna spend $1,000. I'm gonna spend $2,000. Now it is not scalable just to the moon. It's not linear. It exponentially goes down over time. So what I'm trying to get at is you can't just spend, you know, go from $1,000 a day to $10,000 a day and expect your lead cost stay the same. Maybe we tapped out Facebook, our cost per lead, you know, we're okay running at $30 to $40. If we start spending more than that, you know, we can't, we got to stop. So now you go over to a different platform, you try to crack LinkedIn. If you can crack each one, that's going to make paid ads again 50, 60, 70% of your client acquisition. And I do not recommend ever, you know, running one platform as just 100% of your client acquisition. That is obviously the reason for chapter 4, is diversifying your client acquisition, your prospecting, and where those leads are coming from. But paid ads, again, being a big pillar.
