Don't invent something totally new. Study what competitors offer, then tweak pricing, delivery, or where you advertise. A real estate marketing team charged $2,000 upfront instead of $2,000 monthly, plus a backend subscription. Move to less crowded platforms like YouTube instead of Facebook.
Anybody can stand out in an industry, just don't stand out too much. Basically, what it means is, create a product that stands out, that has a different angle, a different tweak, but don't create something that's completely new, because it becomes alien, and people aren't willing to actually try it out. So, I would do some competitor research, understand what's their offer, what are they offering, and then tweak it a little bit. So, you know, for example, we started off in the real estate industry, doing marketing for real estate agents, and we got in, and everybody was charging $2,000 a month. And we basically said, hey, like, these ads are really easy to run. Let's charge them $2,000 one time, a little subscription on the backend, and then we can sign people up and basically say, hey, like, pay us once. That's literally a fraction of what you're gonna pay somebody else. And then just pay for our backend system. Their ads are gonna run themselves. And that allowed us to stand out. So, you know, don't recreate the wheel and offer some crazy thing. Tweak it a little bit, come up with a different pricing structure, a different angle. Maybe everybody's used to Facebook ads, get them into YouTube or something like that. And then, you know, go out there and get in front. And then obviously adapt and change things up along the way based off the feedback that you're getting.
