Run one campaign with one ad set at $20 a day, testing 5-6 image creatives. Pause the losers, keep the winners. Don't scale the budget on a winning ad set. Instead, duplicate the ad set or launch a new campaign at the same low budget to keep testing fresh creatives without breaking what works.
And this is how I, we run all of our campaigns unless it's super crazy. Um, you do one campaign, one ad set, and then you run like 5 or 6 images and that's it. And then you do that at $20 a day. You're running $20 into 5 images and one of 'em's gonna stand out. One or 2 of 'em are gonna be like, okay, these are the clear winners. I shut the rest off that aren't getting spend. And then you can make a new campaign. I like to duplicate the ad set. And launch the ones that weren't getting spend. And then you're just constantly testing new creatives out, knowing that you're not— I, I don't like to touch winning campaigns. Some people will go in and be like, okay, this is a winning campaign. Let's go from $20 to $40 a day in spend. Mm-hmm. I would rather launch a new ad set or launch a new campaign with $20 to scale instead of going back and just increasing the price because The chances of that campaign breaking is much higher if I'm dumping more ad spend into it because it's potentially gonna show that ad to more unqualified people. If the idea of Facebook's optimization is I wanna show the ad to people that are most likely to engage, to become a lead, to buy from me. And now if I'm saying, hey, try to find other people, those people might not be qualified.
