Jake SetterlunFounder, Setterlun University™ · 🚀 Helping Scale Your Online Offer to $1M/month @ Setterlun University™ (1,000+ Students) 🏆 2x 2CCX

Email Marketing That Actually Works (Even on a Budget)

25 May 2025 · 0 min

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0:29

In this informal monologue, the speaker shares practical, budget‑focused advice on how online businesses should structure their email marketing. The core recommendations are: mix visually‑rich promotional emails with casual, relationship‑building check‑in messages; limit pure marketing blasts to about two or three times per week, while value‑oriented content can be sent up to six or seven times weekly. The speaker emphasizes that small businesses without massive ad spend must rely on email to stay visible and convert prospects, so staying consistently in front of the audience is essential.

People are used to getting a bunch of emails, so as long as you're not sending too many marketing emails, definitely create some that are more, you know, images and all that shit, and then some that are more of just, hey, just checking in, how are you, yada yada yada. Twice a week, 3 times a week, sell, and then 6, 7 times a week, you can go ahead and actually just give value. Those are my opinion on email marketing and how to use it for a business, specifically online, where you don't have hundreds of thousands of dollars a month to spend just to acquire an email list. You need things to convert, so you need to be doing email marketing in a sense of staying in front of people.