An agency owner realized internal relationships and emotional bias kept them from making clear decisions about their offer, even after writing a book about it. They hired an external coach for objectivity, comparing it to how elite bodybuilders need coaches to override their own instincts.
You know, long story short, we realized like, hey, we need to bring somebody in that can help build out the backend and be that individual that gives us a little bit more of an external view. Somebody that can basically come in and say like, hey, you know, this is what our thoughts are. You guys should do this. Because unfortunately I can't be that individual in the relationship because of how it's set up and how the dynamic is. And we flip-flopped offers. We've tried a lot of different stuff. So, you know, we ended up hiring this mentor to come in and we got on our first onboarding call and I was like, damn, like this is, stuff I know, this stuff I teach, this is stuff we do on a day-to-day basis. And, you know, I kind of relate this back to bodybuilding where, you know, you have individuals that are these big bodybuilders, but they all have coaches. They all have somebody externally telling them, hey, you need to do this, you need to do that. And when you're in business, you can get in the same mindset where, you know, those bodybuilders, they know everything about nutrition. They don't need a coach. They could self-coach themselves. They know just as much as that coach. But a lot of times you need somebody external looking from the outside in to be able to help you make very logical and very analytical-based decisions and not emotional ones. And specifically with this agency, that was definitely something we've struggled with is finding the right offer. Again, I literally wrote a book called The Offer Code, but it's still something we struggled with because of the relationship inside the business with that individual. And then also, you know, having a lot of emotion inside of the business really kind of tainted the view
