Jake Setterlun breaks down every business into three problems: getting leads, converting them to customers, and keeping them. He's scaled nine companies to seven and eight figures using the same framework across different industries.
I get asked all the time, Jake, does this work for my business? Now, most of the people that we work with are agency owners and online experts, but we have worked with a number of just random businesses now at this point, being their one-to-one scaling partner. And the answer that I always tell everybody is absolutely, because here's the thing, the same frameworks work for every single business, whether you're a local business or you're an online business, the same principles apply. You have 3 big things that you need to focus on. Where are you getting your leads? How are you converting those leads? And then how's your delivery or how's your retention? Those are the 3 biggest things that you need to think about. And then as you layer in, you just have different conversion mechanisms. Let's say you have leads, you have different ads, you have different ad platforms where you can run a variety of different funnels. And with those 3 different categories, you very simply deploy different systems based off the type of business you are. Some people want to make social media content, so they're gonna deploy a social media content system that's gonna allow them to generate leads, and then even using that content to then go and convert those leads into appointments. Some people don't want to to do that, and that's fine. They're going to use more direct response marketing. So I've personally taken 9 different businesses to 7 and 8 figures. Those have been agencies, those have been SaaS businesses, those have been coaching businesses. And everything that we've learned, we've now put into place to be able to go and give to the clients that we work with. And we've seen it work over and over and over again. And where if you very simply deploy the same principles working on leads, conversion, and delivery, you're gonna get the same results and you're gonna have growth in your business. So make sure you note those down and then start focusing on the big 3 to actually move the needle in your business, or comment audit down below and we can go into your business, look at everything for you, build out a roadmap, and if it makes sense, we can work one-to-one with you.
