Jake Setterlun says agencies should build around client results first. Validate your offer by delivering replicable outcomes, then make sales predictable, scale to more clients, hire salespeople, and automate backend work. Perfect offers come from client meetings and measurable wins.
The other thing that is super important is actually getting your clients good results. So if you own a marketing agency, if you do consulting, you need to 100% make sure that you're getting your clients good results. And that is also gonna be where you wanna focus on after you bring the client in, after you are, you know, doing your revenue-producing activities. You wanna make sure that you're actually getting your clients good results, putting out a good product, having success, and that it's something that's replicatable. Because then what happens is once you dial in your revenue-producing activities, your meetings, appointments, and that's predictable, and you have a good offer with results, you plug that in, you start to sign up clients left and right, you scale, and once it's predictable, you hire a salesperson, they're getting you clients, and then you start automating the backend. But you don't worry about your backend before you actually have clients and you actually have a scalable, predictable frontend. And that only comes from perfecting your offer, and that comes from having, you know, as many meetings as possible.
