To stand out, offer something different but not so weird customers reject it. Voice AI went from skepticism to adoption, showing how positioning around emerging tech creates an edge. Niche down on lead generation, like YouTube ads, to differentiate.
Having unique pricing and a unique angle for your industry. So, I'll never forget this book I read when I was starting out. It's called like, The Principles of Marketing or something, very basic. Okay. And I'll never forget, I was in the gym listening to this. I was, you know, a new entrepreneur. I was just doing my thing, you know. And they always said that to be successful in a market, you need to be different, but you can't be too different. So, you can't have something that's alien to people that they're super not even willing to try out. And we're at the point now where voice AI is definitely more adoptable to businesses. But when it first started, people were like, you know, I don't know about that. So at the end of the day, it's have an offer, have a product that stands out, that's a little bit different, has a little bit of an edge, a little bit of a difference. If you're doing lead generation, maybe specialize in YouTube ads or something like that. Like have something that makes you a little bit different. Again, for us, it's voice AI.
