A business uses a hybrid pricing model—$2,000 upfront plus $50-$60 monthly—to compete against rivals charging $2,000-$3,000 per month or $300-$400 monthly. The approach has brought in roughly 7,500 customers since launch.
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And then also have a different pricing structure than what most people do. For us, we charge the upfront with a little bit of recurring on the backend. That's not obviously unique, but that has helped us sign up. We've signed up, we did a count the other day. We've signed up like 7,500 people since we started our business, all with an upfront fee and subscriptions on the backend. Nice. And that's been our secret sauce because we're in an industry where everybody else is trying to either sell you a 6-month contract at $2,000 or $3,000 a month, or They're, it's $300, $400 a month, which at the end of the day, we can go in and say, for either of those, say, hey, don't go pay $12,000 for this because you can pay us $2,000 and, you know, $50 to $60 a month. But then to us, we can also compete with the people charging $297, $397 because it's like, hey, pay a little bit more upfront, we're gonna set it up for you, and then your recurring again is $50, $60, $100, whatever.