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Horizontal Scale: From RE to Insurance & Home Services 🧭

20 Sept 2025 · 1 min

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0:45

In this brief segment, the speaker explains the company's strategic horizontal expansion beyond its original real estate focus. After stabilizing the real estate segment, the business moved into insurance and then into higher‑ticket home services such as roofing, remodels, contractors, and 24/7 emergency services (electrical, HVAC). All client sub‑accounts across the three verticals are managed within a single GoHighLevel (GHL) account. The speaker provides approximate counts: ~5,000 real‑estate sub‑accounts, ~2,000 insurance sub‑accounts, and ~1,000 home‑services sub‑accounts, totaling about 8,050 sub‑accounts.

Chapters

So we actually are in some other verticals now. So we went, you know, once that real estate bubble, I don't wanna say burst, but you know, it got to a point where we brought it back down profitable, but we still wanted to grow. So we actually went horizontal into insurance and then home services as well. Yeah, home services is usually, we stick to more of the higher ticket items. So things like roofing, remodels, contractors, you know, 20, like the 24/7 emergency services. So, you know, electrical, HVAC, things like that. So everybody's in our one GHL account. I don't know, I can give you ballpark numbers each, we're right around about 2,000 on the insurance side, probably 5,000 on real estate and 1,000-ish on home services because that's the newest one. But I know all in all, I checked the other day, we're at about 8,050 subaccounts.