After someone books a sales call, run cheap retargeting ads on LinkedIn, Twitter, TikTok, or Twitch for $1 to $3 a day. Show testimonials and social proof before the call happens. More touchpoints before the conversation means higher show rates and better closes.
the key of being able to take people through is retarget before the appointment. So you obviously just took them through a VSL and a proof page, and not everybody's going to go through that. So what you want to do is obviously send things before the appointment and retarget as well online. So if somebody books an appointment and hits a specific landing page, start retargeting them everywhere. You know, that could be LinkedIn, Twitter, TikTok, Twitch, any place that allows you to do cheap retargeting, you know, $1, $2, $3 a day. Obviously some ad platforms you have to spend $10 a day, but Literally have these, these retargeting campaigns going because you could put client testimonials on there. You could put article features, just images. And now you're literally showing up everywhere during the sales process and they haven't talked to the salesperson yet. But this company, the business owner, all this shit is literally being shown to the customer before the call, instilling this, this brand and the story before they actually get on. And there's a higher likelihood that they're going to show up because they're getting excited like, oh shit, like this is good. This is what I need for my business. And then obviously more likely to actually sign up and be sold.
