In this segment, the presenter outlines a three‑layered LinkedIn growth strategy. First, he stresses the importance of a fully optimized profile and daily content posting as the foundational groundwork. Second, he advises aggressive organic outreach by connecting with as many members of your Ideal Customer Profile (ICP) as possible, nurturing those relationships through follow‑ups and ongoing communication. Third, he recommends scaling beyond organic limits with LinkedIn Sponsored Messaging (Messenger/InMail) ads: a modest $500 budget can dramatically increase reach, with each "send" costing roughly $0.20–$1. He explains the mechanics of the send metric, the advantage of sponsored messages landing in the inbox rather than spam, and how this paid layer complements the organic efforts to accelerate lead generation.
Chapters
LinkedIn's a great platform by what, you know, with what you're doing, by the way. Yes. Perfect, perfect platform for what you're doing. I would definitely, as a foundation, of course, like optimize your profile and be posting every day. And that 100% should be a focus in addition to the organic outreach. So like following or connecting, I should say, with as many people as possible that are your ICP. That is going to 100% just like foundationally be really good to have nurturing your connections, reaching back out to them, doing that whole thing and just staying in contact with them. Then on top of that, I would layer in some ads that are the message. So we teach it in school. If you need it unlocked, let me know. Where you run ads. Yeah. Okay, cool. So you run ads, but it's the Messenger ones. So it's, it's gonna accelerate the ability for you to get in front of more people where If you're only doing connections, kind of organic LinkedIn, you can only message so many people a day or only connect with so many people every single month. Spending the $500 is going to get you into more. Usually a send is going to cost anywhere from 20 cents to a dollar. What is a send? A send. So it's the, that's the metric that LinkedIn uses when you're running ads for the message campaign that I teach. Okay. So it, it think of like, literally think of, it's not even an InMail, it's a sponsored message that you get in your inbox. You have your headline and it works really well. We run it for, for all of our companies just because it doesn't kind of get hidden away. It's not in spam, but you know, that $500 can take you a long way getting in front of a lot more people. So, Layer that in 100%, um, as again a way to get in front of more people.
