Jake SetterlunFounder, Setterlun University™ · 🚀 Helping Scale Your Online Offer to $1M/month @ Setterlun University™ (1,000+ Students) 🏆 2x 2CCX

How We Finally Found Our Winning Offer (After Failing a Bunch)

21 Jul 2025 · 1 min

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In this candid monologue, the speaker recounts his entrepreneurial journey from learning marketing through unpaid work and failed partnerships to a pivotal COVID-era pivot. Initially, he spent a year doing free marketing work, experimenting with multiple business partners and offers that didn’t gain traction. When the pandemic hit, he shifted to a "done‑with‑you" model bundled with proprietary software, positioning the service as a one‑time $2,000 fee instead of the industry‑standard monthly subscription. This pricing and delivery innovation resonated with clients, allowing the business to scale rapidly. The speaker now feels confident in the repeatable formula and offers to mentor others looking to start their own marketing companies.

Chapters

For me personally, I think it's sticking to something and just figuring it out. You can't just start a company and people don't just come to you. So I learned marketing, but I worked for the first year and I don't think I made a dime. I did a bunch of free work and I had a partner, didn't end up working out. Tried another business partner, different offer, still doing marketing, didn't work out. You know, we did our thing, we made a little bit of money, had some success. COVID hit, we had to switch our offer again. People were just eating it up. And that was really the trajectory where it's like we just scaled everything. But that was the done-with-you offer with the software and the, hey, we'll set everything up for you. People were charging thousands of dollars a month for marketing services, and we'll charge you $2,000 one time instead of $2,000 a month. So yeah, that, you know, we found a winning formula, and then from there we scaled horizontally. I'll talk to somebody one day and they're like, is this a good offer? You know, can you help me out with starting my marketing company? I'm sure we'll hop on a call.