A company signed 8,000 clients by selling $100-200 monthly subscriptions instead of expensive $2K offers. They target high-volume industries like real estate and insurance, treating it like a hamburger stand rather than a steakhouse. The model scales through volume and low customer acquisition costs.
And since I've started, since we've been doing this, we have signed up— just look today, actually— 8,000 individuals. So like, to any other, you know, company, like, that's a lot of people to sign up. So it is definitely more of a volume play. We call ourselves like the hamburger stand. We don't sell steaks. It's not a $2,000 a month type of product. You know, it's volume. But if you think about it, you know, from, you know, the industries that we're in— real estate, mortgage, insurance— some of those, you know, bigger, higher volume industries. And even if you looked at the smaller ones, the turn rate of that actual industry is still less than the volume of individuals that we're signing up. So the turn rate in the real estate industry, there might be half a million agents out there, the turn rate's like 5, 6, 7%. So there's more new agents coming into that business than we're actually signing up on an annual basis. And that goes for anything. It doesn't even mean, you know, charging an upfront fee. You could be selling your services or some kind of community for $100, $200 a month. But again, by doing volume and really kind of mastering your client acquisition process, you're able to scale to signing up hundreds of thousands of individuals.
