Anticipate what your prospect will object to, then build those answers directly into your offer. Address price, timing, past failures upfront. When you eliminate every reason to say no, the decision becomes automatic.
Chapters
That's the things that during that buying process, when they're deciding to go with you, to not go with you, or to buy your product, not buy it, are you handling the troll under the bridge, which is the objections, which is, you know, it's too expensive or not the right time, or, you know, whatever the objections somebody might have. I tried something else, doesn't work. Whatever those objections are, you need to handle those within your offer. And then if you can completely, you know, make that bridge and handle everything, to me, that's when your offer really becomes Like 100% solid psychology-wise because you got them in the door, you have a purple ocean offer, you handle all their objections, they actually want your product or you're pushing them towards wanting your product and again, there's nothing left for them to do but buy.