Most vendors sell the same leads under different names, but prospects won't buy without trust. Getting featured in news outlets and podcasts builds credibility and actually makes those leads convert.
But then basically it's all of this shit is just everyone's selling the same shit and then finding different ways of saying it. If you think about it, this is really what it is. Um, but, but the reason I, and then I would say that is like, hey, like you can go to anybody else and you can get appointments, you can get leads, but do those leads convert? No, they don't because they don't know who you are. They don't trust you. They don't even think that you're like, why should they work with you? Where then you're able to be like, well, we're showing them that you're in the news, you're on these podcasts, you clearly know what you're doing, so that's gonna set you apart from all these other people.
