The market is splitting into low-ticket impulse buys ($7 to $47) and high-ticket offers ($3,000 to $10,000), with mid-range products disappearing. Use low-ticket offers to prove value and book sales calls, then upsell to high-ticket. Price the low end high enough to feel premium.
I think the other thing too, the other biggest marketing trend that I'm seeing for 2024 is 100%, you have your low ticket and you have your high ticket, and there is not much in between anymore. I've seen that a lot lately where you don't have your $1,000, $1,500, $2,000, $3,000 offers anymore. 'Cause at the end of the day, the high ticket people have understood that it takes just as much to sell somebody at $1,000, $2,000, $3,000 as it does to literally sell somebody at $3,000, $5,000, $10,000. What I've seen a lot of people doing, and I think it's really good across the board, is getting people in on a low ticket offer, $7, school community, $19 a month, something super low ticket, $47. That is really just kind of an impulse buy. You know, people don't really have to think about spending that, delivering a lot of value, proving that, hey, I actually know what I'm doing. Get them on a sales call, and then from there you can sell them a higher ticket offer. Obviously, you can get right into the high ticket stuff. That, that's totally fine. The biggest thing I would recommend in regards to doing that is making sure you're charging enough, but then also have an offer that stands out from the crowd. But those are my marketing trends for 2024. That's what I'm seeing currently.
