Mark Cuban rented a Dallas warehouse for $300 a month and threw a single party that made $40,000 in ticket sales. He handed out thousands of pink business cards to women and about a hundred white ones to men, charged $20 admission, and walked away with $35,000 profit after expenses.
There was this part of Dallas and all they had were these big empty warehouses. So my friends and I were looking for a spot to throw a real party where we can make some money. And we cleaned it all up, rented it for $300 a month for a couple months. And we started throwing these Life in a Warehouse parties where we would buy these kegs and print up business cards. They were pink business cards and we would print thousands of them. So we handed to girls and it had the time and the address and the date. And we had white business cards where we handed to like 100 dudes. That's it. And so we knew there'd be thousands of women and it was $20 to get in. When it was all said and done, we had collected $40,000. We spent $5,000 and made like $35,000 off of it. You talking about a night, a weekend? In the night. In one single night. That's crazy. Yeah, we did it right.
