Jake SetterlunFounder, Setterlun University™ · 🚀 Helping Scale Your Online Offer to $1M/month @ Setterlun University™ (1,000+ Students) 🏆 2x 2CCX

More Leads Is Not Always the Answer 🚪

14 May 2026 · 1 min

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0:39

In this concise business monologue, the speaker advises entrepreneurs who have already achieved sufficient sales volume to shift focus from acquiring more leads to carefully selecting which prospects to engage with. He recommends starting with a Video Sales Letter (VSL) to attract leads, then using a branching system to qualify or disqualify them. Qualified prospects receive a short pitch video that either prompts them to book a call or politely ends the interaction if they’re not a fit. The speaker also notes the importance of allocating 100% of resources to this qualified‑lead funnel while still maintaining low‑ticket offers for broader reach.

Chapters

You're at a point in business where you don't have to worry. I mean, thankfully a lot of people do have to worry about volume, but volume's not your issue now. It's time to worry about like, who do I let through the door to actually talk to my team? It makes sense now. Yeah, I'll do that. I'll start with a VSL first, the same application that was bringing those other leads, and then just branch out to qualify, disqualify, and then still pitch them, show them like a small video. Hey, this is what it is. If you still want to go ahead with it, then go ahead and book. If not, then of course respectfully, this isn't for you and that's it. 100% of our resources or whatever. I mean, I do have some low tickets as well. Sure. Love to get that. Absolutely.