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Most Profitable DEAL in Shark Tank HISTORY

5 Apr 2025 · 1 min

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In this commentary, the speaker recounts the Shark Tank investment in Anna’s company BasePaws, which sells a $29 cat DNA testing kit. Initially dismissive—questioning why anyone would spend $29 on a test when a cat can be bought for $5—the speaker was eventually convinced by Anna’s relentless focus and vision to improve cat health. He invested roughly $250,000 despite the early skepticism. Months later, BasePaws was acquired by a large pharmaceutical firm, not for the test kits themselves but for the massive cat DNA dataset the company had amassed, numbering in the hundreds of thousands. The story underscores the importance of execution, data as a strategic asset, and founder tenacity in determining Shark Tank success.

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The highest return in Shark Tank history. Cat DNA testing kit for $29. And I looked at her and said, I can buy a new cat for $5. Why would I spend $29 on a DNA testing kit? What a stupid idea this is. Anna at BasePaws, she was so compelling. No one gave her a dime except at the end of her pitch. This woman just does not stop. She is vicious. She is so focused on this idea that she can help cats live longer and that people care enough about their cats that they'll give them $29. I said, okay, I can't take it anymore. I'll give you the $250,000, whatever it was I gave her. Months later, she sold it to a giant pharmaceutical, not because of the kits, because of the data. She had the cat DNA data by the hundreds of thousands. I don't even have to like you. I just want to figure out, can you execute? Like Anna in BasePaws, she was a ferocious beast.