Jake SetterlunFounder, Setterlun University™ · 🚀 Helping Scale Your Online Offer to $1M/month @ Setterlun University™ (1,000+ Students) 🏆 2x 2CCX

My No-BS Approach to Email Marketing

16 May 2025 · 1 min

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In this concise presentation, the speaker outlines a pragmatic email‑marketing framework centered on the 2x1 rule—sending two value‑focused emails for every sales email. He emphasizes that the only truly critical elements are a compelling subject line and relevant content, treating email as a retargeting channel rather than a mass‑blast list tool. While acknowledging the value of sophisticated copy and analytics, he positions his own business around a direct‑response funnel: an ad leads to a booked appointment, which leads to a call, then an offer, and finally a close. Email’s role is to stay in front of prospects at each stage, supporting the funnel rather than driving it alone.

Chapters

So email marketing, what are my tips for email marketing? I like to go by the 2x1 rule, which is 2 value emails, 1 sales email. But for me, at the end of the day, email marketing is all about what's your subject and then what's your content. And that's pretty much it because at the end of the day, it's you getting in front of those people again. It's like retargeting. I think there's a lot of people that make a lot of money in the email marketing space by having these crafted emails and this copy, this hook and everything like that, which I think is really good. And it's good to track those analytics and everything. But for my world, I don't operate my business businesses off of, you know, get somebody's email and then have a big email list and just blast shit out. It's definitely a benefit of what we do, but we do more direct response. So we want the ad converting to a booked appointment, booked appointment converting to a call, call converting to an offer, offer to a close. That's all we care about. Email is just a way for us to get in front of those individuals during those processes.