Reverse-engineer your market by mapping three things: the current state (B2B or B2C), the specific pain points your customers face, and the outcomes they want. This tells you what solution to build.
It comes down to your industry and starting to reverse engineer again. That's where the engineering comes in. Reverse engineer, like really think about what's the current state of my market, you know, whatever it might be. If I'm business to business, business to customer, what's the current state of my customer? What are their pain points? And then where do they want to get to and what's their desired outcome?
