Jake Setterlun breaks down sales into four steps: know your product cold, ask directly if someone wants to buy, give free value upfront so they experience it, and build on old-school practices that prize expertise and relationships over tricks. Sales works when it's just honest conversation.
For me, I'm not a natural salesperson. And for me, what's always worked is know what you're talking about. I think that's number one. If you go into a call knowing like, I'm gonna have no problem talking to this individual. And then number two is ask, hey, do you wanna buy this? Is this something you're interested in? And if they say no, like, you know, salespeople are all about psychology and like manipulation. And in reality, just have a conversation with somebody, ask them if they're interested and be a nice person, give them value. Where when I first got started, you know, I would say like, check these ads out. Like, let's get these campaigns started. And I would do free work and I would give them a little taste of what it's like working with me before we ever got any payment from them. As far as getting started in sales, you really have to think like, how was sales done 100 years ago? Like truly somebody that owned a business, being friendly, knowing what you're talking about and building a relationship. And then eventually that relationship will come back and pay for itself.
