Jake SetterlunFounder, Setterlun University™ · 🚀 Helping Scale Your Online Offer to $1M/month @ Setterlun University™ (1,000+ Students) 🏆 2x 2CCX

Speak to your niche! 🗣️✨

1 Jan 2025 · 1 min

Watch on YouTube

0:49

In this brief presentation, the speaker introduces the "octopus" business model, a central AI platform built on Synth integrated with GoHighLevel (GHL) that serves as the core software offering. From this hub, the company extends multiple "tentacles"—vertical‑specific products tailored to distinct industries such as real estate, mortgage, insurance, home services, health & wellness, and online businesses. The speaker argues that delivering niche‑focused solutions dramatically improves conversion and close rates, positioning the model as a way to capture a full spectrum of market segments with a single underlying AI engine.

Chapters

Our home base, kind of like our main—we call it an octopus, right? Because it's like one main software, and then we have a lot of tentacles. So we have our main software, which is you know the AI that's obviously using synth plugged into GHL, and that's like the main software that we give people. And then as far as legs go, everyone's a different industry. So every industry we have has a different product because we found that when you're selling a product, a system, whatever, if you can speak to that niche, you're gonna get a higher conversion rate, higher close rate. So we have. Real estate, that's, you know, one of the plaques, real estate mortgage. Another one of them is for insurance. I actually have some plaques on the other side too. And, you know, home services is another kind of vertical we're in, health and wellness. And, you know, then even branching out just actually like online businesses and entrepreneurs. So it's, yeah, I mean, we've kind of hit the full spectrum of— Nice.