Jake SetterlunFounder, Setterlun University™ · 🚀 Helping Scale Your Online Offer to $1M/month @ Setterlun University™ (1,000+ Students) 🏆 2x 2CCX

Stay in the Trenches (and hire a coach)

24 Aug 2026 · 1 min

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1:02

In this motivational monologue, the speaker reflects on the reality that not every partnership or company succeeds, emphasizing that it’s acceptable—and often beneficial—to seek external help. He argues that even junior hires or coaches can add significant value by introducing better practices and offering a fresh perspective. The speaker also highlights the adoption of Notion as an operating system to streamline business management, positioning it as a catalyst for growth. Finally, he reinforces a "stay in the trenches" mindset, reminding listeners that their gritty, hands‑on experience is the foundation for future victories.

Chapters

You know, I'm human. You know, again, not every partnership, not every company that I start, even to this day, is just absolutely successful. But that not every business and not every company that we start is just absolutely successful. And sometimes it's okay to ask for help. And even if that person you're hiring, you know, a little bit below your level, they can still bring a lot of value to the table and they can still educate you on like, hey, this is like the best way of doing things. And sometimes you just need that third party and you need that little therapy session about your offer about the way that you're doing things to really help you be like, okay, like, damn, like, you know, that was right. We needed to be doing it that way. And they're gonna introduce you to new ways of doing things, which again, you know, with this Notion system and being able to put in this just whole operating system of how we can manage our business, again, it's absolutely taking us to the next level. And again, for me, it was a reminder like, dude, you were born in the trenches, you're fucking raised in the trenches, you need to stay in the fucking trenches because that's how you're gonna win going forward.