Jake Setterlun and a colleague debate how marketing consultants should position themselves. One argues for focusing on agencies, while the other questions whether calling yourself a CMO for a med spa actually makes sense or just oversells a narrow niche.
I saw this opportunity in 2022 that if I help agencies, because agencies need the most amount of help, that's what I feel. So I don't know if that would be the right niche.
You're, I think you're, you're thinking on it a little too deep because what makes you qualified to be a CMO for a med spa?
Sorry?
Like, no, like, yeah, like, like what makes you qualified to be a CMO for a med spa versus an agency? Like, to me it's like, You're more qualified to be a CMO for, for an— and I, I don't, I, to be quite honest with you, I wouldn't use that term. 'Cause CMO to, to any business owner is consulting on the marketing. Yeah. I don't think, I think you bring more to the table. That's why I think, you know, a strategy, like a business strategist, the a— you know, calling yourself like agency partner. Uh, that's a not, not a good one. Like some kind of like partner where you're bringing more to the table where not only can I Consult on the business and the marketing and how that's ran, but I can also help you with the fulfillment and the backend growth partner. Awesome. Yeah, somebody posted in chat. So like, I, you know, I'm an agency growth partner. I'm gonna help you with everything from point A, signing clients all the way to what you're fulfilling. I'm gonna make sure what you're doing from a service base is the most, you know, top of, you know, newest shit in the market. You know, your clients are gonna get, you know, the best thing in the market, XYZ, whatever. But it's full scope. It's like, it's full, you know, like I am an agency partner, the agency growth partner, et cetera.
