As ad spend climbs, acquiring new customers gets exponentially more expensive until only "hot" buyers remain profitable. Instead of trying to convince uninterested prospects, focus on finding ready buyers across different industries who already understand they need your service.
Yeah, it's, it's an interesting dilemma with paid ads where you reach a point where it just exponentially becomes too expensive to acquire somebody and you've hit this cap of you have this pool of buyers that are super hot and ready and it's very hard to convert those other individuals. So for us, it's easier to scale horizontally into other industries and just continue to pick and profit, you know, functioning business off of the hot and ready buyers versus trying to convince the 80% of real estate agents on Facebook why they actually need to do marketing. Versus, you know, just signing up the ones that understand that they know they need to be doing it.
