Build a contact list in LinkedIn Sales Navigator, then email and call them. Layer in retargeting ads from your personal profile and business page to stay visible. If LinkedIn isn't moving the needle, export that list to Facebook for match-audience retargeting.
Chapters
I would also take everybody that I have, whether I'm connected with them or my ideal ICP. I would get Sales Navigator for a month, build out the list, and download as much contact info as possible. Name, phone, email. Mm-hmm. I would be cold emailing, or maybe warm emailing is a better way of putting it, just because they potentially could be connected with you. I would be cold calling, warm calling, whatever you want to call that. The contact list, if they connect with me, I would also be warm calling and say, hey, we connected on LinkedIn. Just wanted to reach out, you know, see if you're interested in XYZ. Lastly, so taking it offline, I would also layer in a retargeting ad that I would be running at, I believe the last time I looked at LinkedIn, I thought it was a dollar a day. Regardless, if you have the, the campaign to, or the, excuse me, the ad budget to do it, I would 100% layer in retargeting of anybody that's hitting your profile, messaging your profile, engaging with your profile. Because the, the message ads that you have going out are also gonna be from your personal profile. It's not gonna be from a business. And then the retargeting can be from the actual business page. Of, hey, are you looking for a CTO? Like, doesn't have to be the most optimized ad in the world. Just very, very bluntly getting back in front of those people. Could also do a lead magnet, um, if you wanted with that campaign. And then like, if that doesn't fill your calendar with enough stuff to do on a daily basis from like a prospecting perspective, um, then I would start trying to take that list and then go find those people on other platforms. And, you know, maybe throw the list into Facebook, see if you can get a match audience, run some retargeting to them, and kind of take what you have on LinkedIn and then see if you can expand out a little bit just to increase connection rates, conversion rates.