In this brief dialogue, Speaker A shares a pricing dilemma when proposing a $1,000‑$2,000 custom AI solution to a small‑business owner, who reacts with silence. Speaker B responds with a concise playbook: focus on a single, sellable offering—preferably an executive‑assistant‑style voice AI—rather than generic automations that customers can obtain off‑the‑shelf. The core advice is to develop the offering into a fully integrated, end‑to‑end system that ties into industry‑standard CRMs, payment processors, intake forms, and other back‑office tools. By delivering a custom, industry‑specific solution (e.g., a med‑spa voice AI that handles booking, credit‑card capture, and data flow), practitioners can command premium prices. The conversation underscores the importance of selling the whole system, not isolated features, and iterating the solution as far as possible to maximize perceived value.
And then when I asked them, like, the small business owner, I said, like, you know, how much should I charge? And I said, well, it will be like from $1,000 to $2,000, depends on how much customizations that you want. And then they pretty much just kind of went silent. So, and kind of just kind of left them at the end.
No, I get that. So here's kind of the playbook then, how to move forward is pick one thing, whether it's the, I like the assistant approach. I would try to stay away from things that people can go just get softwares for. So like you mentioned, like it automatically makes like a little commercial or something like that. There's softwares that do that. So like unfortunately you making it like selling an automation at a premium for something like that isn't, isn't great. I'm interested that the assistant one that you mentioned, uh, the, the EA assistant, executive assistant, that's kind of interesting. That's an interesting angle. Yeah. But like the, the biggest thing that like you should take away from this conversation is whatever you're doing, you sell that, only sell that, and develop it as far as possible and like as best as possible. So an example is there's a lot of people out there selling voice AI. I'm sure there's people on this call that are selling like the, the voice AI agents and like a very like surface level is it can answer the phone and maybe book an appointment. Crazy fucking like extreme level. Why people are selling a lot of voice AIs is that it's a med spa voice AI agent that integrates into their backend CRM. It's designed to integrate with X, Y, and Z softwares that are already industry standards. It does this, this, and this. It sends an intake form, it collects credit card info. That credit card is automatically put into their payment processor. And it's like that custom solution. That's what people are charging premiums for. Not the basic voice AI GHL bot. So, right.
Like a, like an end-to-end solution. It's like a whole system, not just the one, one component. Right, exactly.
So, so whatever you're going to do, pick with one, pick one thing, sell it. And, and kind of like what that guy said, like, I want to customize the, the, and that I'm going to use the executive assistant one. I want to customize it. I want it to do this, this, and this. That's sweet. Like, do it for them. Don't charge a premium. Look at it that like, shit, I'm developing. My fulfillment, I'm developing my product more. And then now when you go to the next appointment and show 'em like, hey, I got this, you know, executive assistant automation that I can sell you, it just becomes that much more valuable because it's like, hey, it's not like this little N8N, you know, automation. It's like it can do this, this, this, and this. And then people are like, oh yeah, absolutely.
