Jake SetterlunFounder, Setterlun University™ · 🚀 Helping Scale Your Online Offer to $1M/month @ Setterlun University™ (1,000+ Students) 🏆 2x 2CCX

Stop Selling Marketing, Sell the Outcome

11 Sept 2026 · 1 min

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In this brief dialogue, Speaker A argues that marketing services should be sold by emphasizing concrete outcomes—such as the number of new clients, view counts, and click‑through rates—rather than by promoting generic services like SEO or social‑media posting. The speaker notes that most clients are interested in how a marketing effort will directly translate into business results, and that selling the “outer” aspects of marketing without tying them to measurable client acquisition is ineffective. Speaker B concurs, reinforcing that the focus must remain outcome‑oriented.

Chapters

It's bad, but it's just the way it is. It's always going to derive down to how many clients am I getting out of this? Yeah. Even like, I'm thinking even like selling social media to people or content and all that stuff, it's always going to be, this is our goal in terms of how many views we want to get. This is our click-through. This is going to be, you know, how many clients you're getting. Very few people are going to just pay For, you know, even like the, the out— outer kind of stuff of like SEO, social media posting, all of that. Most of the time you're selling it in context of how many clients is this gonna get me versus somebody having the awareness that they need to buy SEO.
Um, yeah, no, you're, you're right. It's always outcome focused.
100%.