Jake SetterlunFounder, Setterlun University™ · 🚀 Helping Scale Your Online Offer to $1M/month @ Setterlun University™ (1,000+ Students) 🏆 2x 2CCX

Stop Selling Tools, Start Selling Systems

25 Jul 2026 · 2 min

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1:33

In this brief discussion, the speakers critique the common practice of selling basic voice AI bots that merely answer calls or schedule appointments. They argue that true premium value lies in delivering end‑to‑end, industry‑integrated systems—exemplified by a med‑spa voice AI that connects to standard CRMs, intake forms, and payment processors, automatically handling credit‑card data and bookings. The conversation stresses the need to shift focus from selling isolated tools to offering fully integrated solutions, and to develop custom fulfillment capabilities that enable upselling additional automations such as executive‑assistant workflows. By positioning these comprehensive systems as a single, high‑value product, sellers can command higher prices and create a scalable pipeline of value‑added services.

Chapters

An example is there's a lot of people out there selling voice AI. I'm sure there's people on this call that are selling like the, the voice AI agents and like a very like surface level is it can answer the phone and maybe book an appointment. Crazy fucking like extreme level why people are selling a lot of voice AIs is that it's a med spa voice AI agent that integrates into their backend CRM. It's designed to integrate with X, Y, and Z softwares that are already industry standards. It does this, this, and this. It sends an intake form, it collects credit card info, that credit card is automatically put into their payment processor. And it's like that custom solution, that's what people are charging premiums for, not the basic voice AI GHL bot. So— Right.
Like a, like an end-to-end solution. It's like a whole system, not just the one, one component, right?
Exactly. So, so whatever you're gonna do, pick with one, pick one thing, sell it. And, and kind of like what that guy said, like, I want to customize the, the, and that I'm going to use the executive assistant one. Yeah. I want to customize it. I want it to do this, this, and this. That's sweet. Like, do it for them. Don't charge a premium. Look at it that like, shit, I'm developing my fulfillment. I'm developing my product more. And then now when you go to the next appointment and show them like, hey, I got this, um, you know, executive assistant automation that I can sell you. It just becomes that much more valuable because it's like, hey, it's not like this little N8N, you know, automation. It's like it can do this, this, this, and this, and then people are like, oh yeah, absolutely.