Jake SetterlunFounder, Setterlun University™ · 🚀 Helping Scale Your Online Offer to $1M/month @ Setterlun University™ (1,000+ Students) 🏆 2x 2CCX

Stop Waiting for the Perfect Time 🚀

11 Aug 2026 · 2 min

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1:46

In this brief two‑person dialogue, the speakers discuss whether to launch a Facebook advertising campaign for the health niche around Black Friday. They argue that waiting for ideal conditions is unnecessary; instead, marketers should gather their own performance data and start testing immediately. Using illustrative budget examples—from a modest €10‑€25 daily spend up to $100,000 monthly—they estimate Black Friday ad costs rise 15‑25%, translating into a $250‑$25,000 extra spend depending on scale. The speakers contend that even a single sale can offset the higher cost, providing momentum for the campaign. They also note Facebook’s platform is constantly evolving, but there will always be ways to market effectively, especially if you rely on your own data rather than external opinions.

So going back with the health category on Facebook, I would go out and get your own data cuz I've seen so many times, even with Black Friday, actually just had this discussion with our team last night launching a new campaign of, you know, do we wanna wait? Do we just do it? I said, just do it because you're, I don't know how much money you're spending on ads. I'm gonna guess that it's less than $10,000 a month. Let's, let's just use that number.
Sure.
Okay.
I was thinking more like starting with €10 a day and going like €25.
Even better. Let's, let's say $1,000 a month. So let's just use that as an example. Let's just say it costs me 15 to 20% more, even 25% more to get somebody coming through because of Black Friday. That's $250 for you. Like, yes, it's a lot of money, but if you can make one sale off of that, it pays for it. It helps you get a little bit of momentum. You're not waiting, you're just taking action. If I'm spending $100,000 a month and I have a 20%, 25% increase, that's 20 grand, that's $25,000. That's like a significant amount of money that, that would make sense. Then it's like, hey, let's not, let's, let's, let's not start anything. So I, I would just start, and, and we've ran campaigns through Black Friday before. Usually it's, it's completely fine. So I would, I would do that. The health category stuff, I would go out and get my own data as well. I, I wouldn't be scared of like what other people are, are saying. And I, I do know I mentioned, you know, Facebook's always gonna be tightening things up. They're always changing stuff. And, but there's always gonna be a way to market around it.