An agency owner with a decade of success joined a beginner program and spent two weeks building a credit system for Sutherland University. He warns that staying ahead means staying in the trenches doing hands-on work, not just managing. Without experimenting with new tools like Operator from ChatGPT, you fall behind fast.
It's just like, damn, like it's humbling. I've been doing this for 10 years and I feel like a fucking boomer getting into this program and being like, okay, like this is how the new guys are doing it. Like this is, this is how, you know, I need to like, this is how we need to be operating. And I really had like a little bit of imposter syndrome. And it's something that, you know, I struggle with a lot that I have all these awards, all these successes. And at the end of the day, I just, you know, I don't really feel like that. I don't, I don't have this ego. So for me, I can get stuck in being like, damn, like I was on this call feeling like a noob. Like I feel like I'm just starting this agency. And it was the craziest feeling and the absolute craziest experience just going through that call and being like, damn, I'm kind of being treated like just an absolute newbie. Because I, you know, I didn't join with my camera on. I didn't want to be that guy and try to like be like, oh, I know more than you. Because to be honest though, the mentor, like I've had more success, I do more revenue than them. But I really wanted to go through the process as a beginner. And it just showed me that there are so much better ways of doing things out there. And over the last 2 weeks, I have Absolutely been like damn, I need to get back in the trenches. So I built out some sick shit for Sutherland University. I built out this whole credit system. I kind of like patted myself on the back. I was like damn, I have it. Like you know, I'm that guy. Like you know, I still got it. I can still build cool shit. And you know, I kind of got lost in the sauce for a little bit being this you know business owner, agency owner with all these partnerships and all these agencies. And it reminded me, and it's something that I have literally a sticky note on my desk that I will never forget. It's something that. Is one of the key lessons that I've known this, like this isn't something new that, but it's something that, you know, again, recently that I've really just had to keep top of mind and that I know that I need to keep top of mind that is staying in the trenches because with just the way that things are going with AI and everything in the marketplace, there are new tools every single day. I've made it a point to go fuck with Operator from ChatGPT because like I know that that is absolutely going to be the next way of doing things. And if I'm not using that and if I'm not in the trenches, I am absolutely really gonna get lost behind.
