Jake SetterlunFounder, Setterlun University™ · 🚀 Helping Scale Your Online Offer to $1M/month @ Setterlun University™ (1,000+ Students) 🏆 2x 2CCX

The #1 Reason Our First Marketing Company Took Off

3 Jun 2025 · 1 min

Watch on YouTube

0:58

In this YouTube monologue, Jake Setterlun explains that the primary driver behind the rapid success of his first marketing company was a deep, trust‑building brand identity rooted in storytelling. He argues that merely listing services on a business page is insufficient; instead, companies must create depth that encourages customers to buy into the brand and choose it over competitors. A key component of this depth is a strategic approach to online reviews. Setterlun warns against relying on uncontrolled platforms like the BBB or Yelp, where fake or negative reviews can be posted without the business’s control. Instead, he recommends using curated review services such as Embedded Social and Endorsal, and prominently displaying 5‑star customer testimonials on the company’s own website. These tactics together foster credibility, differentiate the brand, and drive customer acquisition.

Chapters

So one of the biggest things that I think is important for any company, and it's really one of the biggest reasons why we had so much success with our first marketing company, it's obviously part of our blueprint now, is branding, storytelling, having depth to a company, not so much just throwing up a business page with a bunch of bullshit services. You need to have all of these different things that really kind of go into and fall under the marketing umbrella for somebody to really kind of, you know, not only buy into your brand, because that's at the end of the day what they're doing, but also trust you and end up, you know, picking you over a specific competitor. So, some of the biggest things that I think are very important for branding and for marketing is review sites. Obviously, don't go putting yourself on the BBB or Yelp, where you can't control if somebody, you know, puts a fake review. We've had people get pitched, not like our pitch, and go leave bad reviews when we've had stuff up like that. So, there's specific review sites. There's Embedded Social. There's Endorsal. There's a lot of few ones that'll rank. And being able to have those 5-star reviews from customers on your website, number one, really, really good.