Twenty percent of your activities generate eighty percent of your results. Find those high-impact tasks and delegate the rest. The speaker hired a content creator to handle low-revenue work so they could focus on backend operations that actually move the needle.
I'm a big proponent of the 80/20 rule that there is 20% of your time that is moving the needle 80%, and the rest of your time is spent on stuff that is not revenue generating and moving your business forward. And if you can identify that and also hire people around your weaknesses, if you have a weakness of, let's just say posting content, go partner with somebody that's super consistent and can post the content for you and you do the backend stuff. So definitely a proponent of that as well.
