A marketer explains the bridge method: two ways to move prospects toward your offer. Push uses fear and FOMO to force them across. Pull shows them what they want on the other side and lets them walk over on their own.
I like to use this analogy of a bridge. If you think like they're over here, and then, you know, we're over here, and how can we bridge the gap and get them to walk across the bridge over to our product, to our service? And there's 2 things that you can do to get them across the bridge. Number one is you could push them across, which is using fear, is using, you know, hey, don't miss out, using FOMO, like all these kind of scarcity tactics. Or you can use kind of that desired outcome, which is, do you wanna get richer? Do you want to do something easier? Do you wanna save time? So it's It's kind of, you could push them across the bridge, not, I guess, pull them, but they can walk across the bridge is what I like to say, themselves, and they can come to you.
