Before launching a business, identify your market and design an offer that stands out. The speakers use chiropractors as an example: instead of generic advertising, bundle SEO, review generation, and referral networks to make them a local celebrity. Start with buyers, then build something they actually want.
When you're, say hypothetically, you're about to start a new business, like what are you thinking about? What's your mindset? What's the first thing I'm gonna do? What are you thinking about?
It's absolutely, it comes down to opportunity and offer. Opportunity is like, obviously we gotta have a market of individuals that are actually gonna buy whatever we're selling. So we just launched a new offer on a business that was already out there and we saw an opportunity to work with chiropractors. Now obviously that's not revolutionary, but the offer, the cool offer that we're giving to them now is We're saying, hey, we used to do SEO. We said, you know, hey, chiropractors, what do they want? They don't want to do ads. They don't want to make content. They want to be a local celebrity. So we said, hey, we're going to do the SEO for you. We're going to get you a bunch of reviews and then we're going to build you a referral network. And all of that combined is going to make you this local celebrity. It's like bringing a new offer to a market with opportunity. That's what I really look for.
