Jake Setterlun tried to raise prices on his golf course content service from $500-600 to $3,000 a month and lost his biggest client. He learned that founders need to hire salespeople who are strong where they're weak, not try to do everything themselves.
Yeah, it was like, we're going to, you know, we want to start doing advertising for people. And we tried to make that transition. It didn't work too well with the golf courses because they were okay paying for social media content, but they didn't want to spend money. They didn't get it and they didn't understand how to convert leads. So, you know, we got into that and, you know, making that transition, we had a couple of clients and then, you know, you end up losing some and you try to raise prices. We fucked a big deal up. Basically, you know, all these gurus are saying, hey, charge $2,000, $3,000, $4,000. And we went from charging like $500 or $600 from one golf course, proposed them like $3,000 a month and basically got shut down. So from there, we tried to, you know, I tried to partner with another individual, us and this other individual to do a business marketing to contractors that went up and down and hired a closing team. You know, I had all these business partners that basically, you know, you would try to work things out. And along the way, I always had somebody because I was never the upfront person, the salesperson. I always wanted somebody for that. So I think that's important. You really need to focus on hiring around your strengths and finding a person that fits into where you're lacking.
